Customers and Clients remain silent. Sometimes, you think, “surely there must be questions” but you can hear your hair grow in the void.
What do you think when there are no questions?
As a professional educator, conference presenter and speaker, I gotta tell you there are times when you are hoping for this, and there are times when you are sooooooo frustrated by a lack of feedback . . . aaaaaaahh
It’s not the questions after all. Why is that?
What we want as professionals, whether its internet marketing or knitting class, is feedback.
Questions are a form of feedback.
They tell us a lot about our market, target, customers or whatever:
Questions tell us first if there is sufficient understanding with which to formulate a question.
Hey, if you don’t get it at all, the best question you’re going to be able to muster is, “Huh?”
This is also useful feedback. It tells us either we’ve missed our market, the material is not clear, or the market for this product isn’t sharp enough to not need Velcro on there shoes instead of laces.
But it’s still feedback, and it’s still valuable.
What about silence?
That’s feedback, too. Problem is determining what caused the silence. Again, there are a few possibilities, and a few we’ve not already covered.
1. They got it. (Could happen.)
2. They didn’t get it, at all. (Also possible.)
3. The audience just doesn’t give a hoot. (More likely than we as marketers want to consider)
4. The group is just tired, wants to go home, get the ‘free’ product you offered in return for their attention or whatever.
Now, which is the best reason? Who knows? Who cares?
How do we get some response so that there is a starting point?
Ahha young Grasshopper, you can move ahead in the class for asking the proper question.